Blogging is an easy way to begin communicating with your potential customers. Bloggers are people who have a message to share, whether it is family news or a sale in your store. Blogging has become a powerful way to connect with people. You might seek customers for your retail store in your city; you might look for customers for your consulting or business to business sales; you might need customers nationwide for your online store or your services. Whatever it is you want to sale, you can boost customer exposure by blogging. But don’t think that is the only place to share your thoughts. You will also want to use sites such as Facebook or MySpace, YouTube and others.
Five years ago you would have been absolutely shocked if I told you the future of your business was in a social media site started for acquiring “friends” and acquaintances! Now the idea doesn’t seem silly or strange at all. Businesses have a huge presence on Facebook in particular. Facebook has over 500 million members. Talk about an audience for your message! Not only can you share as much as you want whenever you want, your message can be seen by millions of people in a few hours. If you go beyond a page on Facebook, you can also advertise, adding to your company’s exposure exponentially. Your messages can be different lengths and geared to different audiences throughout the day. But don’t stop at Facebook. Start investigating Twitter.
The world has gone tweet crazy. Tweets are short bursts of thought or messages sent out whenever you want. You can gain followers on Tweet (be sure your website, Facebook page, and everything else you use sends people to Twitter to follow you.) These little bursts of something, or not much of anything, connect people instantly, especially by cell phone. If you think this sounds crazy, you should understand that entire businesses are devoted to consulting with you about your presence in the world of social communication. If the largest companies in the world make use of these technologies, so should you.
The reason these methods of communicating are so important is because they are instantaneous. People feel more connected to you when something is going on right now, or today. That immediacy has a powerful pull on the psyche. Sure, people can read older posts or your archives, but the seduction comes from being in the middle of something while it is happening. This feeds our curiosity about what people are doing. You tell people what you’re doing and they develop an interest in following you. This following business is what keeps driving the world wide web and all these blogs, tweets, and websites. You do not want to bypass the most powerful took in business owner’s hands that has ever developed. This makes word-of-mouth advertising look static by comparison.
If you still feel some doubt or fear, I invite you to take a few minutes and explore online what your competitors are doing. Check out web sites, Facebook and My Space pages, Twitter followers, and blogs. Do a search for bloggers who are talking about businesses like yours. Consider it a very instructive opportunity to bring you much needed information. That information is priceless; but your investigations won’t cost you a cent. Now that’s a good deal for anybody’s business!
Have a terrific day!
Patricia
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